The brief was to create a new grooming range that caused a disruption in the currently dull men's department. The idea behind Longmarket Barber was a curated ruggedness that was minimal, masculine and on trend.
We went with a monochrome design with a neon pop of colour to differentiate
the gifting range from the everyday range.
We went with a monochrome design with a neon pop of colour to differentiate
the gifting range from the everyday range.
