As Lead Art Director, we set out to introduce customers to our best Christmas ever — and we did it with a TVC made to feel unmistakably Woolies. We took a classic song and rewrote it, aligning every lyric and note with the warmth, generosity and craft of the Woolworths brand. The result is a film that doesn't just announce Christmas — it invites you into it: joyful and homegrown at heart, and premium in every frame.
