In 2022, Hopville stepped out of illustration and into the real world. As Art Director, I conceptualised and curated a campaign where genuine Woolies products and live photography met crafted visual effects, so the magic felt close enough to reach for, yet finished to the last detail. Hero eggs, hot cross buns and seasonal favourites sat inside a Hopville that felt tactile and true, but quietly enchanted. The result is an Easter that's playful at heart and premium in every frame, magic that isn't drawn on, but lit, shot, and brought to life around the products themselves.
