Easter 2020 was the first seasonal occasion disrupted by the pandemic, limiting how people connected with friends and family. By Easter 2021, despite ongoing uncertainty, our goal was to help customers feel connected, uplifted and hopeful.
We reimagined the Easter bunny as a nostalgic symbol of togetherness and renewal, expressed through a modern, innovative and locally relevant creative approach. I led the art direction and design from concept to execution, and due to the campaign’s success, it was relaunched for a second year under my creative leadership.
Hopville is an enchanting place where Easter magic is made by our eggspert Easter Bunnies. A place where, behind every door, you’ll find everything you need for a connected Easter: the Easter feast, chocolate eggs and treats, cute Easter outfits,
crafts for the whole family, and fun and games for every bunny.
crafts for the whole family, and fun and games for every bunny.
Each of our Eggsperts had their own very unique personalities
and curated product focus.
and curated product focus.
Working with key partners, we developed collaborative content designed to enhance relevance, amplify reach and drive stronger customer engagement.
