Creative inspiration
"Gamification can help motivate psychological and behavioural outcomes for both men and women,
however, men are in general, more task- and achievement-oriented."
however, men are in general, more task- and achievement-oriented."
– Hoffman, 1972; Minton & Schneider, 1980
Concept
Gamifying self-care for men to encourage Dads to achieve a full cup.
We tackle real issues like mental health, physical health and wellbeing for father-figures
in a way that’s approachable, unintimidating and playful.
Copywriter : Candi Botha / Art Direction & Design : Dean Strumpman / Post Production : FORT & Priest
/ Photography : Justin Patrick
/ Photography : Justin Patrick
